The people who will actually be in the room.

Douglas Haan founded Haan Consulting Group to give owners of privately held companies a single advisory relationship across performance, financial clarity, enterprise value, and transition — rather than four disconnected ones.

He works directly with owners and management teams on strategy, operating discipline, and the specific drivers that determine what a business is worth to an outside party. That work runs from operational improvement through valuation, exit readiness, and the transaction itself.

Douglas leads engagements personally and remains involved through delivery. His approach is direct: define the decision, establish what the numbers actually support, and hold the plan to a schedule.

John Signore leads the firm's CPA and financial advisory practice, advising closely held businesses, pass-through entities, fiduciaries, and their owners on tax planning, compliance, and financial strategy.

He built his career over more than a decade in public accounting, including Ernst & Young, where he served asset management clients representing more than $50 billion in assets under management. He has also held roles with The Hultquist Firm, Bauknight Pietras & Stormer, P.A., and Arthurs and Company CPA LLC.

His work spans entity and compensation structure, pass-through and individual tax strategy, IRS resolution support, and the financial analysis that underpins valuation and transaction readiness.

Heather Haan leads firm operations and client delivery, with responsibility for how engagements are scoped, staffed, and executed from first conversation through completion.

She manages engagement timelines, coordination across the advisory, CPA, and transaction teams, and the standards each client engagement is held to. Owners working with the firm deal with a managed process rather than an ad hoc one.