Understand

    CPA & Financial Advisory for Business Owners

    Your financial statements should do more than tell you what happened last month. They should help you decide what to do next.

    Led by

    An in-house CPA with Big Four training

    Scope

    Accounting, tax, reporting, strategy

    Cadence

    Monthly close and quarterly planning

    Your financial statements should do more than tell you what happened last month. They should help you decide what to do next.

    Most owner-led companies are not underserved on compliance. The return gets filed and the books get closed. What is missing is interpretation — someone who can look at the same numbers and tell you which service line is quietly subsidizing another, whether you can afford the next hire, what the tax consequence of that equipment purchase actually is, and what all of it means for what the company will be worth in five years.

    Our CPA and financial advisory practice is built the other way around from a bookkeeping service. Accurate compliance is the floor, not the product. The product is a standing advisory relationship with a CPA who knows your business, sits at the table for the decisions, and connects your accounting to the strategy, valuation, and transition work happening alongside it.

    01

    Small Business CPA Services

    We serve as the accounting and tax function for privately held companies — the single accountable party for the books, the returns, the filings, and the answers.

    That means one relationship instead of a bookkeeper who does not talk to a tax preparer who has never seen the operating plan. Compliance is handled cleanly and on time, and it produces information we can actually use.

    • Business and owner tax return preparation
    • Entity structure review and multi-entity coordination
    • Federal, Georgia, and multi-state filing compliance
    • IRS and state notice response and resolution
    • Payroll, sales tax, and 1099 oversight
    • Year-round access rather than April-only contact
    02

    Tax Planning

    Planning happens before December, not in April. By the time a return is being prepared, nearly every meaningful lever has already been pulled or lost.

    We model entity structure, owner compensation, retirement vehicles, timing of income and deductions, fixed-asset and depreciation strategy, and state exposure — then quantify the after-tax effect of each choice so the decision is made on numbers rather than instinct. For pass-through entities and owners with multiple entities, we coordinate across all returns so a decision in one place does not create a surprise in another.

    03

    Accounting Oversight

    Many owners have competent bookkeepers who have never been given a standard to work to. We supervise the function rather than replace it where that makes sense: setting the close calendar, reviewing the work, correcting treatment, and taking responsibility for the output.

    Where the history is unreliable, we run a cleanup and diagnostic period first. Advisory built on bad data is guessing with better vocabulary.

    04

    Financial Reporting

    Reporting is built for the owner, not the file. A one-page summary, a P&L segmented the way you actually run the company, a balance sheet you can trust, the operating metrics that matter, and a short written interpretation of what changed and why.

    Accrual-basis treatment where it matters, a chart of accounts restructured around decision-useful segments, and a monthly close that lands within ten business days — early enough that you can still act on it.

    05

    Budgeting & Forecasting

    We build a driver-based annual budget from headcount, capacity, pricing, and win rates rather than last year's numbers with a percentage on top, then review actual against plan every month and explain the variance in plain terms.

    Forecasting is how you find out in February that the plan does not work, while there is still time to change it.

    06

    Cash Flow Strategy

    Profit is an opinion; cash is a fact. Most cash strain in a growing, profitable company is a timing problem — receivables stretching, work-in-process absorbing capital, debt service and tax payments landing in the same week.

    We maintain a rolling thirteen-week cash forecast and use it to set vendor terms, collection policy, distribution timing, and the size and use of the line of credit.

    07

    Financial Controls

    Owner-led companies typically have no meaningful separation of duties, and most have never had anyone look at where the exposure sits.

    We put practical controls in place — approval thresholds, bank and payment segregation, reconciliation discipline, expense policy, and access review — scaled to the size of the business rather than imported from a corporate template. The same controls that reduce fraud risk are the ones a lender and, eventually, a buyer will look for.

    08

    Owner Compensation Planning

    How you pay yourself affects payroll tax, qualified business income treatment, retirement contribution capacity, personal borrowing power, and the earnings a buyer will normalize against.

    We model salary versus distribution mix, reasonable compensation support, retirement plan selection and funding, and the interaction between the business return and your personal return — then revisit it annually as profit and structure change.

    09

    Business Financial Strategy

    This is where the accounting stops being historical. Pricing decisions, service line profitability, capital purchases, location or crew expansion, debt structure, and the timing of major hires all have a defensible answer once the financial picture is trustworthy.

    We bring that analysis to a standing quarterly conversation with the owner, so strategy is set against real numbers instead of a hopeful spreadsheet.

    10

    Transaction Readiness

    Preparing for growth, financing, valuation, or a potential exit all draw on the same underlying asset: financial information a third party can verify.

    Lenders across Georgia underwrite the quality of the package nearly as much as the business. Buyers pay for earnings they can confirm, with documented add-backs and margins that survive a quality-of-earnings review. We build that infrastructure while you operate, so the year you need it there is no scramble and no restatement.

    • Lender-ready projections and covenant tracking
    • Documented add-back and normalization schedules
    • Clean, auditable support for the last three years
    • Margin analysis by segment that holds up in diligence
    • Coordination with valuation and exit planning work
    • After-tax modeling of transaction structure

    The CPA work is one part of a single advisory relationship.

    Most owners assemble their bench one problem at a time — a consultant, a bookkeeper, a CPA, a valuation analyst, and eventually a broker. Five relationships, five versions of the numbers, nobody accountable for the whole picture.

    Here, the accounting connects directly to everything around it. The monthly reporting feeds the forecast. The forecast informs the tax plan. The tax plan shapes the exit structure. The margin work shows up in the valuation, and the valuation shapes what we do next.

    Business Advisory

    Strategy, pricing, and operating cadence built on real financials.

    Fractional CFO

    Forward-looking forecasting, cash, and decision support.

    Business Valuation

    Normalized earnings and value drivers, sourced from your own books.

    Exit Planning

    Multi-year tax and value preparation before a transaction.

    M&A Advisory

    Diligence-ready financials when you go to market.

    Your advisor

    John Signore, Partner, CPA & Financial Advisory at Haan Consulting Group

    John Signore, CPA

    Partner, CPA & Financial Advisory

    John leads the firm's CPA and financial advisory practice. He began his career at Ernst & Young and has spent more than a decade since working directly with privately held business owners on tax planning, financial reporting, and financial strategy.

    He is a graduate of Clemson University and works with clients across Georgia and the Southeast. Owners bring him the questions that sit between accounting and strategy — how to pay themselves, whether the business can carry the next hire, what a purchase actually costs after tax, and what the numbers will look like to a lender or a buyer.

    Areas of expertise

    • Tax planning and multi-entity structure
    • Owner compensation and distribution strategy
    • Financial reporting and monthly close design
    • Budgeting, forecasting, and cash flow strategy
    • Profitability and margin analysis
    • Transaction readiness and quality of earnings

    Philosophy

    Accounting is only useful when it changes a decision. My job is to make the numbers clear enough that the right call is obvious — and to be in the room when it gets made.

    Common questions

    Talk With Our Financial Advisory Team

    Bring us your last two years of financials and the decision in front of you. We will tell you what they say, what they are missing, and what we would do differently.